DELIBR PRODUCT MANAGEMENT GLOSSARY

Persona

Persona

What is a persona?

A persona is an archetype for a type of user, based on grouping many similar users together and synthesizing their attributes into a single fictive user with a name. Great products are developed with empathy for the user. However, it is not possible to emphasize with a multitude of users directly. By working with personas, that becomes possible.

When working with Opportunity Solution Trees, and trying to aggregate lower-level opportunities into higher-level ones, it is sometimes a good idea to try substituting the top-level opportunities with different personas.

Persona creation is part of user and problem discovery in the product management process.

You might also be interested in...

On the same topic

Previous glossary item
Next glossary item