What is AIDA?
AIDA stands for Attention, Interest, Desire, Action. It is a marketing funnel framework that looks at the journey of prospective customers until they sign up. As product managers (PMs) naturally gravitate towards what happens after customers sign up, this is an especially relevant framework for them to think about. A PM should know how user come to their product and why.
AIDA is a part of the work on positioning and marketing mix done in the strategy part of the product management process.
